INTRODUCTION:
Ritu Kumar is the largest & most respected designer brand in India today. Since
1969 she has developed a unique style of her own,reflecting the ancient traditions
of Indian craftsmanship in a contemporary vocabulary. Her understanding of
ancient designs and the innovative use of traditional crafts has created a new
classicism. The company is renowned for its distinctive use of colors, quality of
fabrics, intricate embroideries and a gloriously rich Indian aesthetic.
COMPANY HISTORY:
Mrs. Kumar became the first woman to introduce the boutique in Indian culture
under the brand name RITU KUMAR. Her work is constantly evolving within an aesthetic
which is sophisticated both in the eastern and western sense, with each of her
collections making a contemporary statement in a fast changing modern India.
The Brand Ritu Kumar has been retailing in Europe and India since 1970s. The
products include couture, formal pret accessories and a fashion forward sub brand
called LABEL, Ritu Kumar.
Currently Ritika Pvt. Limited operates two main production centers Gurgaon and
Calcutta. Factories are equipped within house printing, tailoring, finishing and
quality control facilities. It self runs and franchises retail outlets under the label.
RITU KUMAR.:
Ritu pioneering work in reviving master craftsmanship has earned her several
accolades including the French Honor "chevalier des arts et des lettres, a
knighthood was awarded to her by French government in recognition of her
contribution to Indian textile crafts and her interaction with French fashion world.
She has also been graced with the Indira Gandhi Priyadarshini award for her
achievements and contribution in the field of fashion. Mother Teresa, Birju Maharaj,
Pt. Hari Prasad were previous recipients of this prestigious award.
COSTUMES AND TEXTILE OF ROYAL INDIA:
In October 1999 Christies of London published Ritu Kumar's book The Costumes and
Textiles of Royal India a definitive chronicle of the history of India's royal
patronage to textile arts down the centuries starting with the historical context of
Mohenjo Daro to the present era of vintage royalty. The book is an academic fashion history text which has become a key reference for its field in India
