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Thursday, 6 October 2011

Fashion boutiques...

        The term entered into everyday English use in the late 1960s when, for a brief period, London was the centre of the fashion trade. Carnaby Street and the Kings Road were the focus of much media attention as home to the most fashionable boutiques of the era.


       It can also refer to a specialised firm such as a boutique investment bank or boutique law firm. The word is often used to describe a property in the independent section of the hotel market (such as The Rockwell in London) in order to distinguish themselves from larger chains (such as Hilton Hotels). In such cases the establishments aim to convey the idea that the operation is elite and highly specialised.Fashion is a huge industry in India. With globalization Indian Fashion has got a wider platform to display their talents and introduce the 'Sari' to the world. India was always known as a country of jungles, snakes and poverty. But this has changed over the last decade. One of the reasons of India competing in the race among the leading countries of the world is because of its sudden burst of fashion exposure - both within and beyond the country.
      India is a diverse nation and does not have one particular style to call its own. However, fashion in India placed itself on the map creating its own unique identity of FUSION - the beautiful blend and combination od various dressing styles in the country. Right from the traditional salwar kameez or sarees to churidars, kurtis, the semi formal way of wearing it over trousers or jeans, capris and the higly elegant and contemporary style of draping sarees, from simply cotton blouses to halter-neck, puffed sleeves, deep necks, and lycra-fitted blouses. Apart from regional attires, the Bollywood element also holds a domineering part in Indian Fashion style.

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