DONATELLA VERSACE:Donatella is the first to use notable celebrities to broadcast her clothing into the world on the catwalk and other public media such as advertisements, instead of using unknown models. Another member of the growing Versace success was Santo Versace S.p.A., Donatella's brother, who is also a fashion designer and the owner of Finanziaria Versace, an established Versace branch. Donatella soon proved to be the public relations giant within the Versace label and spread its name throughout Europe and most of the United States.
Donatella chose to place some of her good friends, Lil Kim, Jennifer Lopez, Madonna, Christina Aguilera, Jonathan Rhys Meyers and Demi Moore, in high esteem in the Versace advertising sector, making them and other A-List celebrities such as Beyoncé and January Jones the persona and image of Versace. Her popularity grew when she designed the famous Versace Green Dress, also known as the "Jungle-Dress", which was worn by Jennifer Lopez at the Grammys in 2000.